Status Banners.
These are text and graphic tags that show where a vehicle stands, such as In Transit, On Order, or Price Reduced.
Photo marketing overlays add sales messages directly onto your inventory photos. Choose from a library of premade status banners, info badges, promotions, and feature callouts, then size and place each one where you want it on the image.
What Are Photo Marketing Overlays?
Add Marketing OverlaysPhoto marketing overlays are premade graphics that sit on top of a vehicle photo and call out what makes that unit worth a click: a price reduction, low mileage, AWD, or a warranty. Marketing overlays are an add-on feature. The designs themselves can't be edited, but you control each overlay's size and position on the photo. Once placed, the overlay becomes part of the image.
The overlay goes out with the photo in exports and broadcasts.
One Photo, Every Channel
Because the overlay is saved into the image, it travels everywhere the photo goes. That includes inventory exports and anything you broadcast manually to email, Craigslist, online marketplaces, and social media.
Marketing Overlay Library
Premade Marketing Overlay Types
The overlay library covers the messages dealers use most often on inventory photos.
Info Badges.
These display vehicle data shoppers compare, such as Certified Pre-Owned (CPO) status, mileage, or fuel economy.
Promotions.
These highlight special pricing, finance offers, or warranty coverage on a specific vehicle.
Feature Callouts.
These are icons that point out specific equipment, such as leather seats or AWD.
No Overlay Limit.
Add as many overlays to a photo as the vehicle needs.
Change After Publishing.
Swap, remove, or add overlays after the image is published. This is useful when a price drops or a vehicle arrives on the lot.
Manual or Automatic Setup
How to Add a Marketing Overlay Manually
- 1Log in to IIManager and open the vehicle's photos.
- 2Choose an overlay from your marketing overlay library.
- 3Resize it and move it to where you want it on the image.
- 4Publish. The overlay becomes part of the photo.
Prefer automatic? We can set up your account to apply marketing overlays for you.
Where Your Overlays Appear
- Inventory exports and feeds
- Email and Craigslist broadcasts
- Online marketplaces
- Social media posts
Your dealership is responsible for keeping every overlay accurate for the vehicle it's on, including pricing, CPO status, mileage, and finance offers.
Custom Marketing Overlays
Need an Overlay That Isn't in the Library?
Custom marketing overlays are available for an additional fee. Once built, they're uploaded to your account's marketing overlay library, so you can apply them like any premade overlay.
Request a Custom Marketing Overlay
How can we make your images better?
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